Posts by author:

Beverly Rustica

Hanging with the Cool Kids

by Beverly Rustica Wednesday, August 18, 2010
Hanging with the Cool Kids

Part of the fun of buying handmade goods is discovering the interesting artists behind them. A purchase often allows us to briefly step into the creative world of the artisan, which is usually a very interesting place. So where can you hang out with the artists that interest you, and discover new ones that may [...]

Read the full article »

Some New Ideas for Shopping Handmade

by Beverly Rustica Monday, June 28, 2010
Some New Ideas for Shopping Handmade

If you’re like most of us, your available time to peruse the latest handmade finds online is limited. Fortunately you can count on some cool sites to dig through the newest artisan goodies and present them in a way that makes browsing them quick and fun. The trick is finding and keeping up with the [...]

Read the full article »

Searching for Handmade Goods in a Post MayDay World

by Beverly Rustica Tuesday, June 1, 2010
Searching for Handmade Goods in a Post MayDay World

Since the recent Google web search change, now being called the MayDay algorithm update, looking for handmade goods online has taken a pretty drastic turn. By all accounts, the new algorithm gives much less weight to pages deep within a site that have few incoming links. Unfortunately, this describes virtually all of the listing pages [...]

Read the full article »

Changes at Google: Updating the Search for Handmade

by Beverly Rustica Tuesday, April 27, 2010
Changes at Google: Updating the Search for Handmade

If you’re like most people these days, when you need to find something, your first stop is www.google.com . Google search is an amazing tool that allows you to quickly discover how to kill a weed in your yard, or find the name of the 23rd President (I googled it, it’s Benjamin Harrison). But is [...]

Read the full article »

Does Where You Buy Matter? Handmade Venues Walking the Walk

by Beverly Rustica Thursday, April 8, 2010
Does Where You Buy Matter? Handmade Venues Walking the Walk

So you’ve determined that part of your motivation for purchasing handmade goods is to promote the handmade movement as a whole, and encourage others to do the same. How do you decide if your chosen venue is a serious proponent of handmade, or has turned more of its attention to the bottom line? Where a [...]

Read the full article »