As I’ve mentioned before, I’m a huge fan of Gemma Correll’s work. Gemma is a well-known freelance illustrator who also makes greetings cards, screenprinted tote bags and T shirts, pocket mirrors and art prints. Her Etsy shop is my go-to place for funny cards and gifts for my husband, who also loves Gemma’s work!
Gemma has been crafting her whole life, beginning with sewing, knitting and crochet, which she was taught by her grandmother. While at college, she started to make plush characters to accompany her illustration work, and she considers this to be her first ‘serious’ foray into crafting. At the same time, Gemma began to sell her plush characters and felt brooches at bi-monthly craft fairs, organised by Gemma and her friends.
When a friend told her about Etsy, which was not well-known in the UK at the time, Gemma decided to start selling online too. She’s since expanded her reach, selling in shops worldwide and online via her own fantastically illustrated website and Etsy shop, as well as the odd craft fair.
As well as selling handmade items, Gemma is a big fan of buying as many handmade products as possible and would much rather find something unique than buy items from large companies, as she feels there’s more of a personal touch. Unfortunately, Gemma has in the past had ideas stolen by large companies, which is a concern for many independent designer-makers and can put many people off sharing ideas with the wider handmade community.
“In five years’ time, I hope that I am still crafting for fun. As I spend more time working and outsourcing products, rather than making them myself – I simply do not have the time or the facilities to print 500 tote bags by hand, sadly – I hope that I can still enjoy making things just for myself. I hope that I’m still going to craft nights with my friends.”
If you’re interested in finding out more about Gemma’s work, take a look at this Design Week blog post about a mural she has recently completed for Chapter Arts Centre in Wales.
