I’ve been watching some mini-documentary bits about how OK Go made their most recent video (at the end of the post if you haven’t seen it yet). My favorite part, however, is the snippet below where they talk about using “real things” and that it should feel “homemade.”
{ Update: Gizmodo just did a great interview with the lead singer about this video. }
If you’re a proponent of the handmade movement, you’re going to understand exactly what they were going for here. It’s great!
And here’s the amazing video they’re talking about:
