What is your craft / art / creative endeavor?

I grew up to a very creative mom. And Learned from her almos every thing I know, But I never imagined that I would sew or create, and definitely not as profession. In high school, I studied art, but after my first exhibition, I decided to never do it again. Same with sewing.

I went to the university and studied Middle Eastern history, worked afterward as a customer service manager in several companies – as far away from creation as possible.

But the sewing found me eventually, along with the art and creativity I tried to run away from.

How did you get started? Have you worked in other creative areas before the kind of work you’re doing now?

The turning point was When Naomi, My second child was born. The search after baby bedding other than the regular baby blue/ pink pastels gave the idea to start create unique baby bedding and décor that would be a design statement along with a color celebration in the child room.

Inspired by my mom love of fabric and color. And equipped with the family vintage fabric collection I started creating a colorful and fun baby bedding, décor, apparel and soft toys that challenge everything we ever knew about nursery decoration.

bouji and nouna motto is that Products for your baby are a part of your life and home and they don’t have to be disposable or an aesthetic after-thought. After all, why should becoming a parent mean that you have to compromise your own sense of style?

Is there a story behind the name of your shop?

bouji & nouna are my kids nick names, bouji is for my son Omri and nouna is my second child Naomi… I’ve decided to call my business that way because without them that wouldn’t be possible..

Do you work alone? With a team? Do you engage your family or friends in the work? What is your process? How do you ensure you get your work done yet still have a life?

For now I work all alone… My day is crazy… I wake up at 0630 in the morning and spend my entire day with my kids… After they are going to sleep I’m having some quality time with my husband.

Around 2200 PM I start my seconds job with bouji and nouna ’till 0400 AM as i said, It’s crazy, but hopefully in the near further things will be different…

Where do you sell your work? Which venues are your favorites? Do you prefer selling online or in person? Do you attend shows or fairs? Is your work in a gallery or brick-and-mortar store?

For now I’m selling on Etsy
and DAWANDA
and also on some boutiques in FRANCE and UK. I’m also open my studio from time to time for sales.
I like to sell on line, and amazed every time from the fact that I’m selling my product worldwild without even leave my home…

Do you have any favorite handmade shops or sellers?

As a member of a very active team of Israeli Artists, I’m having some favorets, for example:
Arosha – that creat some amazing Jewelry
Yoola that create Handmade original crochet jewelry
and Little White Dresser

What inspires and motivates you?

Well, mostly from my collection of 1950s-1960s old embroidery and applique books that have amazing colors and patterns. In fact, some of the fabrics I used for my latest bedding collection have patterns exactly the same as those in one of my embroidery books.

Also, naturally, I’m inspired by my kids and their ideas for color combinations, which aren’t always the obvious ones and definitely not pastels but bold and bright.

And last is my love for quilt art that gave me the freedom and inspired me to combine different fabric patterns without any hard feelings. For my apparel collection, I find inspiration in the old classic designs that were originally for adults. Especially Chanel’s early collections for women.

Thank you Inbar! And if you’d like to be interviewed in this space, just head over to DIY Interview.