MaxEquations is a labor of love created by myself, Eve in partnership with my husband, Gary. He provides the business knowledge while I design our clothing and communicate with our customers. I have a varied background in the arts, as does Gary, but no direct experience in designing clothing until now. Strangely enough, I spent thousands of hours of my childhood drawing fashion designs. Who knew?
After the collection is designed, I work hand in hand with Linda Synder, our in house seamstress and pattern maker, who helps make my ideas come to life.
The clothing is then hand painted by our artist, Brian Metz. Our painted images are based on a seasonal theme determined by myself and designed along with Brian who paints each piece to order.
Liza Rietz began designing and sewing custom and retail pieces in 2001. She has been a part of Portland’s artistic clothing community from the beginning of her career, participating in multiple group and independent fashion shows. Her designs have been available nationally in high-end boutiques in Portland, Seattle, Los Angeles and Washington D.C.
Rietz’s modern designs are structured yet feminine, detailed yet wearable, and are created individually, not mass-produced. Rietz designs two small lines annually, producing small batches of each design. Though her collections adhere to the seasons, her lines are not season-specific. Instead, Rietz focuses on designing clothes that are versatile and that easily translate to any time of year. Rietz’s designs are made out of all natural fabrics including cottons, linens, silks, and bamboos. With a small production run of each line, the individuality of each piece exemplifies how clothing can be artisitc and expressionistic.
Are you a hat person? Me, I LOVE hats. I wish people wore them more often. And you wont find more interestingly designed berets then Hoboe Jane‘s! These quirky hats are a simple way to add a sens of fun to your look. Hoboe Jane’s creator Kristy has a background in sculpture and art and some of the hats have hand painted elements. Kristy picked up her love of arts, crafts, sewing and design from her mother, a Kindergarten teacher and has been exploring creative venues from a young age.
Kristy is influenced by lines and patterns in nature and also draws heavily from the fantasy movies she watched growing up like “Labyrinth” and “The Princess Bride”.
Kristy’s favorite item in her shop is the Spider Swirl Beret Hat. It’s a good representation of her style as it includes both hand painted elements and design with felt.
When I make my items, I think of a story that goes along with each piece. Like with the Spider Swirl Beret Hat I’ve made, she is a wandering tarantula from the northern regions of Chile and has made her new home on this very hat and wants to live with you now.
Kristy started making her own clothing and accessories in high school and to help with the family budge she started redesigning her old things and turning them into brand new objects! While she’s always loved making skirts and bags within the last year, she found a new love for making hats.
I love the work I create and I hope my love for it shows through, in my products. I try to give my work a sense of fun and joy, so whoever purchases an item will have their very own one of a kind piece.
Larger retail organizations may sometimes have better prices, but you are getting what you paid for. Retail stores sell numerous multiples of items, making them not as unique, quirky, and creative. I try to make my items as affordable as possible, for the everyday customer.
Hand made goods are much more personal and unique. Much more passion and care goes into everything we create ourselves than if it is made by a machine in some obscure factory.
Soy has long been labeled a healthy and sustainable crop, with dozens of uses in the culinary world, but have you seen how many other uses artists and designers have found for soy in the worlds of fashion, beauty and housewares?
Shown above: soy, acrylic and wool scarf from Fluur; soy milk beauty bar from soapsrus; solid perfume (soy-based) from sweetanthem.
Soy is considered a sustainable, or renewable, crop because it is fast-growing and quickly replenished. Like most legumes, soy also helps fix nitrogen in the soil, enriching the land for use in raising other crops. The fibers left over after soybeans have been processed to make oil, soy milk or tofu can be recycled into a silky fiber used in clothes and accessories. Soy silk, as it’s called, is often blended with cotton or other fibers to create a range of fabrics and yarns.
Shown above: letterpress print printed with soy-based ink from hijirik; soy/bamboo fingerless gloves from reasdesigns; hemp, organic cotton and soy top from conscious clothing.
Soy is also used to take the place of petroleum-based substances, like oil-based inks in printed artwork, or paraffin wax in candles. Soy ink is becoming more and more popular on presses. Soy candles burn cleaner and are better for your health than traditional candles. And soy products are used as a base for many natural beauty products like soaps and perfumes.
Hello, my name is Kelly Massey and this is my line of handmade wearables, Pretty Penny.
I live in West Hollywood with my husband and fantastic, fun, little girl who is seven. They put up with my piles and piles of fabric and leaning towers of ink jars relatively cheerfully because they are often busy making things too.
Lately, I have been screen printing and sewing scarves and clothing out of bright and soft bamboo and cotton knits.